What is Bootstrapping?
Bootstrapping is building a company using personal savings and revenue rather than outside investment, keeping founders in control but limiting how fast they can spend.
Example
A founder who funds their business entirely from early customer sales, never raising venture capital, is bootstrapping.
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Related terms
Startup
A startup is a young company built to develop a scalable business model around an innovative product or service, often growing quickly and seeking outside funding.
ROI
ROI (Return on Investment) measures the profit or loss from an investment relative to its cost, usually as a percentage. It is a common way to compare the efficiency of investments.